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Partnership proposal · TikTok Shop Spain

We launch and scale JOY&TOY! on TikTok Shop Spain

We don't just set up a store: we own the project. A real channel benchmark, catalogue strategy, creator programme, Live Shopping, paid media and reporting — with a system proven across 12+ brands.

ModelFull-service agency

Channel engineAffiliates

StartSeptember 1, 2026

01 · Benchmark

The channel runs on affiliates, and the snacks lane is empty

Real Kalodata data (last 30 days). Three quick reads of the pet niche on TikTok Shop Spain.

~423.000 €

GMV/month · TOP 10 pet-product stores in Spain

~82%

of GMV comes via affiliates — the channel is creator-driven, not Live or official account

Who competes in snacks: almost no one

Isolating pure treat products, the best-seller makes ~5.000 €/month. Known brands are present, but with weak content and affiliates. No visual product, none with a surprise element.

Product	Price	Commission	GMV/month	Units	Rating
INABA Churu — Cat treats	14,53 €	5% · 0,73 €	5.350 €	373	★ 4,8
Vitakraft Liquid Snack (cats)	19,99 €	5% · 1,00 €	2.110 €	105	—
Pedigree Dentastix	11,88 €	7% · 0,83 €	1.090 €	91	★ 5,0
Catit Cremoso — cat snack	19,99 €	5% · 1,00 €	843 €	42	★ 5,0

This is an opportunity, not a threat. Whoever arrives first with an affiliate system and a product that generates content on its own takes the lane. JOY&TOY! has no direct competitor — the surprise egg doesn't exist in the channel, and its track record of ~10M organic views proves the format works. On top of that, these brands pay only a 5–7% commission: at ~15%, JOY&TOY! would be the most attractive offer in the niche for affiliates.

The demand already exists — and it buys packs

Your buyer persona already shops for their pet on TikTok Shop, from other brands. These are the top sellers, and at what price point.

Product	Price	Commission	GMV/month	Units
Felix Fantastic Jumbo Pack (cat)	24,97 €	6% · 1,50 €	38.530 €	1.560
Cottecota — Tofu litter 7+1	48,36 €	8% · 3,87 €	29.580 €	618

The best-selling snack on TikTok Shop UK is… a build-your-own box

The #1 pet product on TikTok Shop UK is "Build a Box — Natural Dog Treats": a bundle the customer assembles themselves, with volume discounts. The TikTok Shop buyer buys combined packs — exactly what JOY&TOY!'s 6- and 18-piece Display Mix formats make possible.

£7,13Entry price (≈8,3 €)

~2.330orders / week

View reference (TikTok Shop UK · Pet Supplies)

Volume discount mechanic

4 products−£5

8 products−£10

12 products−£15

16 products−£20

20 products−£25

02 · Catalogue strategy

Three product tiers, three distinct goals

It's not "a price". It's an architecture: each format plays a role. The single egg opens the market; the packs make it profitable and raise the average order value. All three feed each other.

Tier 1 · Traffic driver

Single egg
~5–12 €

Ultra-low entry price: many creators try it. Maximum content generation, reach and signal to the algorithm. It's what opens the door to the channel.

Goal: volume and affiliate recruitment

Tier 2 · Workhorse

6-unit pack
~24–28 €

Crosses the €20 threshold → TikTok co-funds shipping. An absolute commission that actually motivates the creator, plus a healthy margin for the brand. The one that sustains GMV.

Goal: profitability and recurring GMV

Tier 3 · Premium / gift

18-unit pack
~45–55 €

Gift format and "open the whole box": more surprise reveals per video and maximum AOV. Premium margins that raise the store's average order value.

Goal: maximum AOV and premium margin

With an affiliate commission of ~15% (approx.) —which we adjust between organic and ads and define together at kick-off—, Tier 2 leaves ~4,5 € per sale for the creator and Tier 3 ~7,5 €: enough to activate the micro-creators in the pet niche, who on TikTok Shop Spain record engagement rates of up to 30% on profiles under 50k. Figures to be finalised with your cost and target retail price in Spain.

03 · Work plan

Everything you asked for — and then some

We fully cover the scope of your brief, and add the pieces that make the difference between setting up a store and building a channel.

What you asked for

Full setup, launch and management of TikTok Shop Spain
Product listing and store optimisation
Creator and affiliate programme (~50/month)
60–70+ pieces of content/month, minimum 1 per creator
Micro-creators with real organic reach, not just followers
UGC sourcing and management
Shoppable videos (on the brand profile) Later activation · design only, not execution
Live Shopping development Later activation · design only, not execution
Paid media and scaling of the best organic content
Continuous optimisation and performance reporting
Content usage rights for amplification on TikTok

What we also include

Private affiliate community (Discord): briefings, challenges, ranking and continuous restocking
Wave Launch: activation in a wave (not a trickle) to generate mass content in 3–4 weeks
3-tier pricing architecture and per-SKU commission structure
Our own competitive benchmark, reviewed every quarter
Expansion lever: replicating the system to your other EU markets

Month-by-month work plan

Ideal start: September 1, 2026. The calendar takes advantage of the channel's two big peaks — Black Friday and Christmas — in months 3 and 4.

Month	Phase	Focus of the month
September	Setup · 1.500 €	Store setup, catalogue and bundles (3 tiers), commission structure and first samples. Kick-off of the affiliate Wave Launch.
October	Launch · 1.500 €	Wave Launch in full, first shoppable videos, listing optimisation and GMV Max activation on the first winners.
November	Growth · 2.000 €	Black Friday / BFCM — season peak. Scaling of affiliates and GMV Max, promotional bundles and maximum content push.
December	Growth · 2.000 €	Christmas campaign — gift peak. Premium packs (Tier 3), Live Shopping, maximum paid investment and stock reinforcement.
January	Scale · 2.500 €	Post-peak analysis, retention of the best affiliates and optimisation of catalogue and margins.
February	Scale · 2.500 €	Expansion of the affiliate network, recurring base and preparation for the next phase / other markets.

04 · How we work with creators

Affiliate + product + paid amplification

We answer your question about the collaboration model, quantities and costs directly.

The model

Affiliate (product + commission): the base of the system. We send free product to creators and they earn a commission on every sale they generate. We recommend ~15% approx., adjustable between organic and ads — we define it together at kick-off.
Paid amplification: GMV Max only on the organic videos that already convert.

We don't pay fixed fees per creator: the system is a distributed network, not a bet on one big influencer.

Quantities and costs

Samples: 50–80 units/month at kick-off, at product cost (on your side).
Affiliate commission: ~15% approx. on sales (varies between organic and ads).
Volume: ~50 active creators/month, 60–70+ pieces.
Content rights: to amplify with brand-driven GMV Ads, only on TikTok and on the creators' own profiles — not on other platforms. For TOP videos or creators, we can negotiate exclusive rights separately (under the creator's fees).

Creator, piece and sample figures are always approximations: they depend on external factors such as affiliate availability and response. We use them as a target and guide, not as a guarantee of an exact number.

05 · Investment and model

A single agency plan, scaled in phases

ForLives executes and JOY&TOY! validates. The fee grows with the channel: all three phases are fixed from the start, no surprises.

ForLives agency fee · 6 months

12.000 € + VAT

Months 1–2 · Setup + Wave Launch

1.500 €/month

Months 3–4 · Growth

2.000 €/month

Months 5–6 · Scale

2.500 €/month

·Setup and onboarding: 0 € — included. Work starts on day 1.

·No upfront payment or deposit. First payment 45 days after the service starts.

·Minimum term 4 months (plan designed for 6).

·Paid management included in the fee — the brand is responsible for the paid investment; we manage it inside TikTok Shop through campaigns.

Estimated total investment · 6 months

Item	Amount
ForLives agency fee	12.000 €
Paid media (GMV Max) · from month 2–3	~6.000–10.000 €
Samples (~50–80/month)	depends on your COGS
Affiliate commissions (~15% approx.)	of retail price

Your paid budget (1.000–1.200 €/month) works as a starting point. The channel's engine is affiliates (82% of GMV), not paid — paid only amplifies what already works. We recommend scaling toward 1.500–2.000 €/month once we validate winners. It's billed directly by TikTok, with no markup.

06 · KPIs, reporting and calendar

What we measure and how we report

KPIs

GMV/month and GMV via affiliates (%)
Active affiliates and videos/month
Average order value / AOV per product tier
GMV Max ROI, product acquisition cost

Reporting and timelines

Weekly status performance review
Monthly strategic meeting and report with optimisation decisions
Term: minimum 4 months (plan for 6)
Start: setup day 1 · first videos and sales in 2–3 weeks

07 · Your request, point by point

Everything you asked for, answered

Recommended cooperation model	Full-service agency · affiliate + product + paid
Setup and monthly fee	Setup 0 € · 1.500 → 2.000 → 2.500 €/month (12.000 € / 6 months)
Creator costs and commissions	Samples at cost · affiliate commission ~15% approx. · no fee per creator
Paid media management cost	Included in the fee · 0 € extra · no % of ad spend
Proposed KPIs	GMV, % affiliates, videos/month, ROAS, CPA, AOV, GMV/creator
Reporting structure	Weekly performance status + monthly strategic meeting and report
Minimum contract period	4 months (plan for 6)
Earliest launch date	Start on September 1, 2026

Shall we start with JOY&TOY!?

The first-mover advantage doesn't last. Every week, the best affiliates in the pet niche choose who to work with.

lucia@forliveshopping.es forliveshopping.es